Campaign overview
Understand how the campaign works, who it reaches and what makes it a strong fit for your products.
ABOUT THIS CAMPAIGN
Monthly Specials
Monthly Specials are monthly digital publications at the core of each region’s promotional strategy.
The campaign gives suppliers the opportunity to showcase relevant products and competitive offers to foodservice customers across Bidfood’s regional network.
By participating, suppliers can increase product visibility, support customer trial and drive short-term regional sales activity through coordinated monthly promotional communications.
AUDIENCE
Primary audience
Restaurants, cafés, caterers, bakeries, retail operators and quick-service restaurants across the participating Bidfood regions.
Secondary audience
Additional relevant foodservice customers, depending on the products and categories included in the campaign.
BEST SUITED TO
Monthly Specials are best suited to:
Weekly essentials
Products where you want to encourage customer trial
Slow-moving lines that would benefit from additional visibility
Occasionally relevant ingredients
Products supported by a competitive promotional offer
WHY PARTICIPATE
Monthly Specials help suppliers:
Put relevant products and competitive offers in front of active foodservice buyers
Increase product visibility across coordinated regional campaign channels
Encourage customer trial and repeat purchasing
Support short-term regional sales activity
Participate in a proven campaign with measurable sales, unit and engagement performance
See what the campaign provides, what you need to supply and how performance is measured.
What’s included
CAMPAIGN INCLUSIONS
What you get
Participating products receive coordinated exposure across the Monthly Specials campaign.
Product placement within the monthly regional digital brochure
Placement within the Product Campaign section of the MyBidfood homepage
Inclusion within campaign digital communications during the promotional month
Regional promotional visibility designed to support product discovery and sales
SUPPLIER REQUIREMENTS
What we need from you
To participate, suppliers should be prepared to provide:
Eligible products with appropriate ranging across the selected region
Competitive promotional pricing
High-resolution product imagery when requested
Accurate product, SKU and offer information
Confirmation within the required submission window
CAMPAIGN REPORTING
Results you receive
Where campaign reporting is available, suppliers may receive:
Product sales performance
Unit performance
Customer and order activity
Campaign engagement results across relevant digital channels
PROVEN PERFORMANCE
Proof points
Monthly Specials has demonstrated strong campaign performance:
9% average increase in sales year on year
11% average increase in units year on year
Email engagement performing more than 200% above industry benchmarks
More than 150,000 monthly MyBidfood campaign views