NEW! Impossible Foods: Meat On A Mission

People love meat. After all, it’s delicious and they want to keep eating it. But they’re looking for a better way. So, we made Impossible™ Beef Made From Plants: meat made from plants, for people who love beef mince. It’s delicious and better for the planet. In fact, every pound of Impossible Beef Made From Plants (instead of mince from cows) uses:


  • Less water

  • Less greenhouse gas emissions

  • Less land


The ‘Magic’ Ingredient


​​To make Impossible™ products, we started with a simple question: “What makes meat taste like meat?” Then we took everything we know and love about meat, and made it even better – using plants. In our effort to understand what makes meat so delicious, we discovered that one molecule — heme — is primarily responsible for generating the unmistakable, craveable flavour and aroma of meat.

Today, we use heme as the “magic ingredient” that makes Impossible Beef unbelievably meaty. Any way you want it Impossible Beef is mouthwatering, delicious, and made for people who love meat. Plus, it’s kosher, halal and gluten-free certified. Whether it’s spiced, sauced, braised, grilled, you name it — if you know how to cook beef mince, you know how to cook Impossible Beef Made From Plants. Get ready to swap it into any of your most popular recipes.

The Impossible Foods Difference

Delicious, mouthwatering meat with the sizzle and taste you love — made from plants. It’s packed with 18.8 g of protein per 113g serving and is a good source of iron and fibre — but contains no animal hormones or antibiotics. It’s also made with far fewer natural resources. Impossible Beef Made From Plants is better for the planet, good for your business.


Good for your Business


Impossible Foods are made for everyone. In fact, 92% of Impossible Foods consumers in the US eat meat from animals. With such broad appeal, putting Impossible™ products on your menu can drive your sales revenue, foot traffic and brand perception. Customers have experienced:

  • Incremental sales growth

  • Increased spend per head

  • High customer satisfaction


Ready to Serve Impossible Foods?

Impossible Foods Beef Made From Plants has landed in Aotearoa New Zealand and is available for foodservice nationwide. Order through your Bidfood team today.


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